China Startup Guide

China is one of the most popular global destinations for foreigners intent on starting, or growing, a business beyond their home countries. With a potential market of over 1 billion people, it's not difficult to wonder why.

Research for this book involved over 200 hours interviewing business people, politicians, and local citizens regular foreigners would not have access to. These 200+ hours will save you time to hit the ground running.

If you've been thinking about starting a business in China, the China Startup Guide will be your go-to reference manual.

From the China Startup Guide, you will learn:

• The mindset of Chinese citizens can seem contradictory to foreigners. But learn two main behaviors that dictate most of their actions.
• Don't make the mistake of going into these industries because although China is welcoming to foreigners there are many businesses a foreigner should never get involved in.
• Techniques to gain an advantage in business negotiations.
• The difference between "their way" and "the best way" and why it matters.
• How to find, and keep, top talent in China.
• The top English-speaking accountants who will be sure your business follows all of China's confusing tax laws.
• The "water army" social media marketing strategy unique to China, how it can be used for business, and when it shouldn't be used.
• How to circumvent red tape and get a business bank account set up properly.
• Learn this to get a significant advantage as a foreigner in China.

...along with many other carefully researched insights about business, life, and culture in China.

If you're looking to do business in China you won't find a more relevant and complete guide.